A large New York building had lots of complaints about their elevator — it was too darn slow, and people wanted to know if something could be done about it.
The owners started a process trying to find engineers who could solve the problem, but no matter which experts they spoke to everyone said the same thing: they simply couldn’t make it go any faster. It was physically impossible.
Until one creative individual suggested: how about we install a mirror? They did, and never had a single complaint about the elevator speed again.
The lesson here is that we’re all guilty of looking at the solution to our problem in the wrong way and in all the wrong places.